Zenless Zone Zero Launches Operation Yum With Butchies Across London This July

Zenless Zone Zero is celebrating their first anniversary with global proxies. Because of this Zenless Zone Zero announced the launch of Operation Yum. Operation Yum is a global limited edition food collaboration that is coming to London starting on the 15 July 2025.

With this collaboration Zenless Zone Zero aimsto create the sense of the in-game universe with real world experiences, in this case with food. Operation Yum wants all Proxies to enjoy new Eridu-themes dishes in real life and share a moment of joy in and out of the game.

Zenless Zone Zero is a free action role-playing game that was developed and published by miHoYo. The player plays as a Proxy (known as Belle or Wise), exploring different dimensions called Hollows. Like most gacha games Zenless picking your characters for your party is about luck. But don't worry every so often the character will re-appear so gamble to your hearts content! (In game obviously).

This event is collaborating with Butchies from the July 15 to the August 15, 2025. What will be there you may ask? There will be a variety of dishes and limited merch available. The campaign details are as follows:

• Featured Products: ZZZing Burger·       
• Available Locations: All Butchies shops in London
• Purchase Rewards: Players who purchase the ZZZing Burger combo at participating stores will receive a scratch-off card to redeem in-game rewards, including an exclusive avatar and profile card, as well as a Zenless Zone Zero Operation Yum Series postcard and poster.

Another exciting opportunity is also upon us with their special fan event that will only run from the 19th July to the 20th July at the Butchies restaurant that is located at 120 Tooley St., London SE1 2TH, UK. So get there when you can! Cosplayers and fans are all welcome and will come to together to have fun with on-site activates, enjoy their food, and obtain all the limited edition you can get. Merchandise available will include Zenless Zone Operation Yum Series Beach Towel, Tinplate Badge, Acrylic Keychain, and much more.

Source: Press Release
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