Lullaby of the Dawn Manga Celebrates Milestone With Art Exhibition in Kinokuniya Stores
Ichika Yuno's Lullaby of the Dawn is celebrating 1.7 million copies sold with an activation featuring art exhibition organized by TOKYOPOP in partnership with Kinokuniya USA. The exhibition will run for 10 days at eight Kinokuniya stores across five states in North America during July and August and will feature exclusive art, copies of the series, and officially licensed merchandise such as art prints, postcard sets, sticker packs, and more.
The exhibition schedule is featured below:
- Los Angeles, CA July 3-13 (Anime Expo (7/3-7/6))
- Katy, TX July 3-13 (Anime Matsuri (7/10- 7/13))
- Santa Anita, CA July 18-27
- Austin, TX July 18-27
- Atlanta, GA August 1-10
- San Francisco, CA August 1-10
- New York, NY August 21-31 (AnimeNYC (8/21-7/24))
- Seattle, WA August 21-31
Lullaby of the Dawn won first place in the Best Comic category in the 2022 Chill Chill BL Awards. Set in an original fantasy world, the 16+ series tells the story of Elva, a cursed white-haired unageing youth with black stained limbs who works as a warrior-priest referred to as a "Kannagi," and Alto, a young man enraptured by Elva's strength and lonely soul. The series is published by TOKYOPOP in English under their LoveLove imprint, and ShuCream, Inc in original Japanese.
Owais Farooqui, Director of Marketing and Sales at TOKYOPOP, says “We’re very proud to partner with Kinokuniya USA to present this special exhibit for manga fans,” and that “Several dates also coincide with some of North America’s biggest summer anime conventions, and we invite fans to add it as a must-see highlight on their con schedule.”
Kinokuniya is equally as excited for the exhibition. Shigekazu Watanabe, East Coast Regional Manager & Division Head of Anime Related Merchandising at Kinokuniya USA, says, “We are excited to present SCENES FROM LULLABY OF THE DAWN with TOKYOPOP and mark an important sales milestone for the series. Kinokuniya celebrates Japanese pop culture and manga, and we are a premier retail destination for fans, readers, and collectors looking for the latest titles or that special, unique item.”
About Lullaby of the Dawn
Lullaby of the Dawn (Yoake no Uta) has been serialized in ShuCream's from RED magazine since 2020. TOKYOPOP describes the plot as:
Night after night, Elva steps forth into the black sea, sword in hand, to drive back the creatures that surge from the waves. Elva is one of the 'kannagi,' warrior priests chosen by the divine to protect the island. With his snow-white hair, unaging youth, and black-stained limbs — proof of the corruption that gradually takes the life of every kannagi — the local people fear and shun him... at least until his path crosses with that of a boy named Alto. Enraptured by Elva’s strength and lonely soul, Alto swears to serve him and free him from his cursed fate.
After eight long years, Alto has grown into a capable and fearless young man, unwavering in his devotion to his kannagi. Elva had long ago resigned himself to an early death — but somehow, Alto’s presence seems to be gradually healing him of the black sea's corruption...
Source: Press Release
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