Crunchyroll Announces Collaboration With Manchester United's Lisandro Martinez

With the FIFA cup coming up, Manchester United and Argentinian professional footballer Lisandro Martinez, who is also an anime superfan, have announced an exclusive fashion collaboration with Crunchyroll.

This collection of products is inspired by Lisandro Martinez himself and his love of playing for his country, Argentina, as well as his success with Manchester United. “The Butcher" or “Licha” are both his nicknames in the sport for his intensity and fearless playing style that is admired across the world. But like all shonen anime heroes, a nickname doesn't show the whole story of the character or person.

These products represent his story, passion, and inspiration, and allow fans to learn about him in a way they might not have experienced before.

Lisandro Martinez describes this collaboration as:

Something I love about this collaboration is that it allows me to show a different side of myself,” said Lisandro. “When you’re on the pitch, you get so caught up in the game and live it with such passion that, in a way, you end up transforming too—just like the anime characters. The nickname “The Butcher” was born from the fans, so I think it’s a great way for us to connect.

The Crunchyroll x Lisandro Martinez collection includes six Crunchyroll exclusives:

• The Butcher T-shirt - $50
• Licha T-Shirt - $50
• Licha Crewneck Sweatshirt - $65
• The Butcher Hoodie - $90
• Crew Socks - $20
• The Butcher Scarf - $35

The collection is available exclusively on the Crunchyroll Store, the fans' first destination for premium anime merchandise, offering more than 20,000 unique items across manga, home entertainment, apparel, plush, and figurines.

Source: Press Release
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